I hate this now omnipresent meteorological statistic: wind chill.
It is not a measure of objective data: it is supposed to tell you how cold you will "feel". Weather as subjective experience. Climate as emotion.
Bah ... I'll tell you how I feel : I feel like throwing my mercury thermometer at the television every time some smiling, attractive weather person tells me how cold the wind chill is. Give me precise, rationalistic measurements not namby, pamby ... ooooh, it is gonna be cold out there ... it will feel like its 389 degrees below zero.